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Health Product
Retailer Doubles Consumers Chances of Rewards |
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A health product retailer recently took advantage of
not only one of Retail Hero’s loyalty programs - but
both!
The health and nutrition store that already utilizes
Microsoft’s Retail Management System, wanted to
reward its customers two-fold. On the one hand they
wanted to allow its customers to collect loyalty
points on every purchase they made at the store, but
also wanted to give them a free protein shake after
they had purchased 10 shakes over time.
Knowing that no such solution existed “out of the
box” from Microsoft RMS, the retailer turned to
Retail Hero to provide the answers they were looking
for.
Retail Hero responded and “saved the day” with two
of its most popular loyalty programs designed
specifically to work with Microsoft RMS. The first
one was
Q-Rewards, which
satisfied the retailers desire to give its customers
a free shake when they purchased 10 shakes over
time. This program gave the retailer the ability to
include/exclude whatever items they chose (in this
case shakes) and have only those items count towards
a free one upon reaching the threshold level.
The second loyalty program is called
Hero Points and this gave our retailer the
option to reward its customers by allowing them to
collect loyalty “points” on every dollar they spent
at the store. Of course they were able to exclude
the shakes from being eligible for loyalty points
since they were already part of a loyalty program,
but included everything else so that customers could
save up points and redeem them for free stuff or
discounts at the store.
With this kind of marketing power at their
fingertips our retailer now enjoys plenty of repeat
business from its loyal customer base who know that
by coming back again and again they will be rewarded
with free stuff and as a result are less likely to
shop for their health and nutrition supplies
anywhere else.
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Cashless Society only
a 'Wave' Away |
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Visa has announced a new 'wave' of making small
purchases without having to insert a card into a
terminal. Visa Contactless uses wireless
communication technology that allows a cardholder
using a contactless chip card to exchange payment
information securely between the card and an EMV
card acceptance terminal.
The technology is currently on a trial run in Europe
and various countries across the world.
Contactless payments are not entirely a new concept.
For example, many gas stations take advantage of
“wave and pay” technology allowing their customers
to make a payment with a chip-enabled Visa debit or
credit card without having to insert it
into a terminal.
It’s an even faster and more convenient way of
making low value, everyday purchases using a Visa
chip card instead of cash. It’s ideal for outlets
with high volumes of customers making low-value
transactions – in particular, fast food restaurants,
convenience stores and transportation.
The cardholder simply ‘waves’ their card near a
card-reader to make a payment. Visa Contactless
cards have a tiny radio transmitter embedded in the
chip. This allows them to communicate with a
point-of-sale terminal. The transaction is fast and
efficient, processing at a speed of less than 0.5
seconds.
Source – Visa Europe
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Customer Corner |
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On August 1st the people of British
Columbia became subject to yet another “tax”. This
time it has to do with technology. Things like
computers, laptops, monitors, printers and the like
are all being subject to this new “recycling levy”.
The idea behind it according to sources at the GVRD
is to reduce the amount of E-waste being dumped in
the greater Vancouver regional districts
landfills."Landfills are not appropriate places for
electronics," said Malcolm Harvey of Encorp, a
non-profit stewardship corporation running the
Return-It electronics program."There are toxic
materials in electronics that could potentially leak
out, like lead and mercury." Old and broken
electronics such as computers, laptops, printers and
faxes can now be left at recycling depots for free,
instead of being dumped in landfills.
Most retailers, covering 80% of the BC market, have
signed up for the program. Consumers say that they
wouldn’t mind paying the additional fee as long as
it’s built into the price and not visible at the
till.
But some BC residents although support the idea of
recycling are not embracing this new “tax”. “The tax
is dressed up in the nice, green finery of the
"environment handling fee…it’s all baloney” says BC
resident Peter Neville who wrote a letter to the
Province Newspaper. “Retailers such as my computer
store are required to collect this fee and remit it
to a monopoly, Encorp, to pay for the disposal of
various electronic devices”.
The fee he is referring to is the levy that
consumers will be required to pay when purchasing
new electronic equipment. It will be slapped onto
things like monitors, computers, faxes and so on
ranging anywhere from $10 - $45 depending on the
size of the equipment.
“The government has the gall to charge PST and GST
(a tax on a tax) on these fees which are
non-refundable”, says Neville. “If the government
were serious about protecting the environment it
would have made this fee a deposit”.
Source – Canada.com
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Microsoft's Next Generation Bar Code |
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Microsoft Corp. is getting into the business of
bar codes. But these aren't your typical
black-and-white stripes. The company has
developed a new type of bar code that uses
multiple colors and triangular shapes to store
more data per square inch than possible with the
traditional approach. The new barcodes would not
be a replacement for the traditional black and
white striped bar codes but rather would
supplement them.
"It's more of a 'partner'
bar code," said Gavin Jancke, the Microsoft
Research engineering director who invented the
High Capacity Color Barcode. "The UPC bar codes
will always be there. Ours is more of a niche
bar code where you want to put a lot of
information in a small space.” Media publishers
will be able to use the high-capacity bar codes
to store extra identifying data about the
product and implement new anti-counterfeiting
measures that will be incorporated invisibly
into the bar codes.
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The capacity of the new bar codes will depend on
factors including the number of colours used and
the amount of triangles squeezed into the space.
Using four colours, at a triangle size that can
be read by a good imaging device, the high
capacity colour bar codes will hold about two
times more data than traditional bar codes do
now.
Microsoft also says consumers will be able to
scan the high-capacity bar codes with Web cams
and eventually with mobile-phone cameras. Once
the bar code is read, using special software,
consumers will be connected to online services
that will provide extra information about the
product -- such as a DVD rating, soundtrack
details or related products.
The new bar codes won't just be used on movie
discs. Microsoft plans to put them on its Xbox
360 video-game DVDs, for example. They could
also eventually show up in other places, such as
packaging or movie posters.
Source – Seattle PI
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RMS 2.0 SP1 Has Been
Released! |
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Microsoft has just announced the release of a new
service pack for Microsoft RMS. This service pack must
be installed on computers that are already running
version 2.0 (An additional license is NOT required)
The
service pack is cumulative and contains all fixes that
were included in previously released hotfixes.
This service pack includes 24 bug fixes in addition to
fixes that were included in the four previously released
Microsoft Dynamics RMS 2.0 hotfixes.
Log onto the Microsoft partnersource website to download
your copy of this very important service pack for
Microsoft RMS.
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Is Hollywood Coming to
Retail Hero? |
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Reports are coming in that some major development is
happening at Retail Hero. Scripts are being written,
characters are being given roles to play, sets are being
built and rumor has it that it all revolves around the
retail industry.
The president of Retail Hero could not be reached for
comment but inside sources say that all will be revealed
in the coming fall. Stay tuned to this newsletter for
more developments on this story as they become
available.
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