Men Hate Shopping!

There’s a reason that this generalization exists. We generally and genuinely do. It’s just our nature: Our minds are wired differently. There's no difference between the colors "midnight blackberry" and "aged ebony." There are 10 colors, and both of those previously mentioned are called “black”. I don't go looking for "Light warm-weather chinos that will look fabulous with those Zegnas". I look for plain old “Pants that don’t ride up”. We’re color-blind, task-oriented, and time-conscious. I'd rather set my socks on fire then spend 3 hours amidst a deluge of hormonal teenagers.

Many have devised clever ways of avoiding this experience. Some would say that we’ve found a way to take the fun out of shopping. I call this “Time-Optimized” shopping, and it’s an art as much as it is a science.  As a teenager, I outsourced “buying things” to mom (I still sometimes do), and when I get one, I’ll do my darndest to outsource it to my wife (that poor woman). That's why they put me in marketing.

I let my fingers do the walking whenever I can. If I need something, I turn to the internet to compare features and buy it online, usually on my mobile. I’d buy bananas on eBay directly from Guatemala if same-day delivery was free. Too bad it isn’t.  Some things still have to be shopped for in person. I’m keeping my fingers crossed that some day soon I’ll just be able to pull out my phone, search for, say, a “punching bag” and see where I can get it the cheapest and closest to where I live. Until then, I’ll just have to put up with all the store-hopping, toddlers-crying, across-town driving fun-stration that women irrationally enjoy.

But, if you found yourself nodding along as you read my rant, it’s worth noting that Retail Hero takes their name seriously. We are about to change the shopping experience forever. Those who’ve already seen it, called it “a revolutionary shopping solution”, “Whether you like or hate shopping, you’ll love this!”. Curious yet? Stop by our booth (#105) at RetailNOW in Vegas and see what we’re up to.

- Yegor Ludmilin, Retail Hero

Meet us at RetailNOW 2010:

Booth 105