Loyalty Tip #8: Use Basket Rewards To Systematically Increase Average Sale Size

There is a way to increase your average sale size using Hero Points, and it involves a feature called “Basket Rewards.”

In Basket Collection mode, points are not collected for every dollar spent, but instead for pre-set basket amounts that can be set to any dollar value that you want. One proven technique  to increase your sales is to find out what your average sale value is, and make your basket size just slightly higher  than that.

Therefore when a customer buys an average cash value, they’ll see that they’re “just a few bucks away” from collecting points. This may be enough to convince the customer to buy just a little bit more in order to reap their reward. Now multiply “just a few bucks” by the amount of customers that you see in a day, and the result is quite substantial.

This model has proven to work specifically well in grocery shopping (by the way, that’s where the name “Basket” is coming from), and is particularly popular in Australia where the “basket”-type of customer loyalty system is the standard for groceries.

What Are Retail Hero's Customer Loyalty Tips?

At Retail Hero, our passion is making local retailers more profitable through customer loyalty, so that in turn they can make a difference in their community. We believe that customer loyalty is the vehicle for this difference.

We learned how retail customer loyalty works while we were developing Hero Points. Every revision comes after we learn more about how it works.

We want to share what we’ve learned with you. That’s why we’re starting a Customer Loyalty Tips newsletter where we’ll send you hints and advice for making and keeping customers for life. We’ll send you our passion.

The tip you read above was a sample of the type of information that you will receive. Read them, and sign up for our Customer Loyalty Tips newsletter to receive more of them in the future.

Retail Hero are the customer loyalty experts, with the first implementation of Hero Points in 2005. Since then, the software has undergone several revisions and hundreds of installations worldwide to become the powerful customer loyalty platform that it is today.

You are receiving Loyalty Tips because you are a subscriber for Retail Hero’s newsletter. But soon, we will separate this communication from the newsletter. Sign up here to receive Customer Loyalty Tips in the future.

Or contact Retail Hero now to learn how Hero Points Customer Loyalty will let you use Basket Mode today.