Loyalty Tip #7: Ditch The Loyalty Cards

People already have enough in their wallets – payment cards, various licenses and cash – and they don’t want bulky loyalty cards in there. If a piece of paper or plastic is the basis of your loyalty program, it’s doomed to failure because most people won’t use it.

Instead, take advantage of your POS customer lookup functions. Customers can be identified by any details that they choose to share with you such as their name and phone number. Make that the basis of your loyalty program instead, and your customers will thank you. If your loyalty program is easy to use, more people will use it, and therefore more people will shop habitually in your store.

Our Hero Points customer loyalty program is integrated with Dynamics RMS so that looking up a customer at RMS gets their points info as well. This saves your customers’ and your own time.

And, if you want a reminder for the customer – it’s always on the receipt after their purchase. The message from Hero Points will tell the customer how many points they have, what are the redemption options and how many more points they need in order to reach the reward.

And more is coming  – with future versions of Hero Points, customers will be able to check their loyalty status with a smartphone!

What Are Retail Hero's Customer Loyalty Tips?

At Retail Hero, our passion is making local retailers more profitable through customer loyalty, so that in turn they can make a difference in their community. We believe that customer loyalty is the vehicle for this difference.

We learned how retail customer loyalty works while we were developing Hero Points. Every revision comes after we learn more about how it works.

We want to share what we’ve learned with you. That’s why we’re starting a Customer Loyalty Tips newsletter where we’ll send you hints and advice for making and keeping customers for life. We’ll send you our passion.

The tip you read above was a sample of the type of information that you will receive. Read them, and sign up for our Customer Loyalty Tips newsletter to receive more of them in the future.

Retail Hero are the customer loyalty experts, with the first implementation of Hero Points in 2005. Since then, the software has undergone several revisions and hundreds of installations worldwide to become the powerful customer loyalty platform that it is today.

You are receiving Loyalty Tips because you are a subscriber for Retail Hero’s newsletter. But soon, we will separate this communication from the newsletter. Sign up here to receive Customer Loyalty Tips in the future.

Or contact Retail Hero now to learn how Hero Points Customer Loyalty can help you ditch loyalty cards and go all-digital.