The Hero Points Series of Loyalty Tips

In this series of loyalty tips, we will cover some  features of Hero Points week-by-week. Last week we covered tiered redemption schedules. Today, we'll talk about bonus points. These are the features of Hero Points that we'll be discussing in this series:

multi-tier reward schedule • bonus points • TODAY: welcome points • point accelerators • variable vs. fixed collection schedule • different redemption methods • receipt messages • multi-store functionality • etc.

Loyalty Tip #13: Use Welcome Points to Get Your Customers Started

Hero Points gives retailers the option of awarding “welcome points” to new customers. One reason for using welcome points - as we showed you in Loyalty Tip #6 - is that they persuade customers to return sooner. Here are two great reasons to use welcome points:

• People procrastinate. When you give welcome points to customers, you kick-start them towards a goal.
• Since registering for a loyalty program takes time, and time is money, customers should be rewarded for taking their time to register. Welcome points turn a distant reward into instant gratification.

Welcome points are a good incentive to join your rewards program, and get customers started building loyalty.

Hero Points Testimonial

“As a Microsoft Dynamics Retail Management System reseller I would recommend the Hero Points add-on as a great tool for those looking to manage a points-based program for their customers. It's nice and easy to install and even easier for our clients to create and manage their programs. It's yet another tool that makes Dynamics RMS the most powerful retail system on the market for small and mid-sized retailers.” - Factor One (Reseller), AB Canada  

What Are Retail Hero's Customer Loyalty Tips?

At Retail Hero, our passion is making local retailers more profitable through customer loyalty, so that in turn they can make a difference in their community. We believe that customer loyalty is the vehicle for this difference.

We learned how retail customer loyalty works while we were developing Hero Points. Every revision comes after we learn more about how it works.

We want to share what we’ve learned with you. That’s why we’re starting a Customer Loyalty Tips newsletter where we’ll send you hints and advice for making and keeping customers for life. We’ll send you our passion.

The tip you read above was a sample of the type of information that you will receive. Read them, and sign up for our Customer Loyalty Tips newsletter to receive more of them in the future.

Retail Hero are the customer loyalty experts, with the first implementation of Hero Points in 2005. Since then, the software has undergone several revisions and hundreds of installations worldwide to become the powerful customer loyalty platform that it is today.

You are receiving Loyalty Tips because you are a subscriber for Retail Hero’s newsletter. But soon, we will separate this communication from the newsletter. Sign up here to receive Customer Loyalty Tips in the future.

Or contact Retail Hero now to learn how Hero Points Customer Loyalty will let you set a multi-tier reward schedule.