Retail Hero*: We believe the most important moment during retail sales is when employees engage customers at the register. Those few minutes can determine whether or not customer ever returns. In addition to employee training, in order to make engagement successful the retail system must be able to do the following:
- Prompt cashiers to collect customer information
- Be able to collect all relevant customer information for building relationship
- Integrate the customer information into a customer relationship management system (CRM) to keep communicating with the customer through special and profile-matching promotions, direct mail, e-mail etc.
- Do not hold the customer too long at the register while the cashiers enters the information
- Give cashier the ability of easy correcting mistakes
- Process transactions and card payments in fast and accurate manner
- Give cashier the ability prompt through the multitude of pricing propositions (special discounts, items on sale, bundles, kits, mix and match, volume discounts, ad-hoc price adjustments etc.)
- Prompt cashier for "up sale" or "save sale" scenarios at the point of merchandise return
- Display friendly customer screens at the POS (Net terminals), enhanced by multimedia presentations
A wisely chosen technology will not only make your bottom line look better but also improve employee satisfaction and lower turnaround - therefore saving you additional money.
___________________________________
(*)Portions by Microsoft Corp. © 2004