By Retail Hero on 10/6/2014
Are you looking for "outside the box" ways to improve your customer loyalty and retention? If so, you may want to consider spending some time better engaging your team in order to help them build a positive emotional bond with your business and brand. In today's blog post we'll take a look at a few reasons why employee engagement plays a major role in customer loyalty through higher morale, better customer service and lower turnover.

An Engaged Employee is Your Best Brand Advocate Whether you operate online, offline or both, you're likely aware of the power of social media and how quickly a positive or negative sentiment can affect a brand. Engaging your employees is an excellent way to transform them into brand advocates who will be quick to share news, sales and other relevant information in order to draw in new business and increase the loyalty of your current customers. Engaged employees take the initiative to tout just how great your products and brand are because they feel like stakeholders in your...
By Retail Hero on 9/28/2014
Earlier this year the 2014 FIFA World Cup was won by Germany and bah. Let's take a look at some of the customer loyalty lessons that we can extract from the enormous amount of advertising that took place during the World Cup and see why passion is one emotion that you need to fuel as often as possible.

Customers Are Loyal to Brands That Show Support If you watched the World Cup – or if you watch any other televised sporting events – you've likely seen the same major brands advertising repeatedly with various marketing campaigns including the sponsorship of popular athletes. These brands know that their customers are loyal to them due to their support for the sport, the teams and the players, and this loyalty is worth continuously cultivating. In a survey conducted with just over 1,200 U.S. World Cup viewers in June, about 72 percent indicated that they would purchase the products of the brands that had shown support for their favourite players or teams. Interestingly enough, Gatorade – a brand that is an official sponsor of US Soccer but not the FIFA World Cup – was the top brand identified by the study's participants.

By Retail Hero on 9/21/2014
Whether you've been focused on improving your customer loyalty metrics for many years or you're just starting to look at how you engage with your clientele, one of the most important steps in improving your loyalty is to test out new strategies to see how your customers respond. In part four of our series Customer Loyalty and the Humble Yo-Yo we'll take a look at how trying out new 'tricks' – outside-the-box strategies for building customer loyalty – can have a major impact on your branding and customer engagement.

Using Mobile Apps to Engage Your Customers on the Go Given that about 70 percent of mobile subscribers now own a smartphone, if you have been holding off of investing in a mobile app for your business you may want to get the process started. Having an iPhone or Android app allows you to engage with your customers on a 24/7 basis, anywhere in the world. Conversely, your customers will be able to browse through or purchase your products or ask questions without having to set foot in your stores,...
By Retail Hero on 9/14/2014
If you're in business, there's a good chance that at some point you've decided to offer a discount or incentive in order to attract new revenue or to encourage your past clients to make a repeat visit. Like the level of spin on a yo-yo, the amount you reward your loyal customers has a major impact on the success of the program and how valuable it is to your business.

In part three of our series Customer Loyalty and the Humble Yo-Yo we'll discuss why you need to ensure the loyalty rewards that you offer are rich enough to reward your best customers without being so high that they have a significant impact on your bottom line.

Ensuring Your Loyalty Reward Level is Rewarding Enough Have you played with a yo-yo before? If so, you've likely noticed that the amount of spin added to the yo-yo is vital to ensuring that it returns up the string instead of falling flat. The reward levels on your customer loyalty program are similar, in that they must be enticing to your loyal customers in order for them to be taken seriously. For example, compare the difference between discounts of 5 and 10 percent. The 10 percent discount is not just double the 5 percent figure, but it also makes the discount a two-digit number which creates the perception of a much higher discount in a customer's mind. Take some time to look around at other shops or businesses in your industry to see what kind of discounts they are offering their customers. You'll likely find single-digit percentage discounts to be very rare.

By Retail Hero on 9/7/2014
The humble yo-yo has very few parts, and none are more important than the string. Having the string attached to the wooden or plastic body of the yo-yo creates the entire experience; without the string, there would be no swinging of the yo-yo and no ability so spool it out, return it or perform tricks. In this regard your customer loyalty is similar, as without the "string" of purchasing products attached to receiving loyalty rewards the program couldn't exist at all.

In the second part of our series Customer Loyalty and the Humble Yo-Yo we'll explain why trying to promote a "no strings attached" message to your loyal customers is a mistake and why you should embrace the social contract created when a customer joins your loyalty program.

Embrace the Fact That You're Not Fooling Anyone Regardless of your industry or customer demographics you can rest assured that when it comes to your loyalty program, your customers are well aware that it is a marketing program designed to drive additional sales....
By Retail Hero on 9/1/2014
If you think back to your childhood – regardless of how long ago it was – you will likely recall playing with a yo-yo toy at some point. The humble yo-yo is a simple toy that can be used to perform incredible tricks if one commits themselves to learning how to best use it. Perhaps you picked one up and tried to get good with it only to quit for something more exciting a short while later, or maybe you got good enough to perform a number of tricks such as "Around the World", "Walk the Dog", or "The Sleeper". Whatever the case, it's likely that you gained some enjoyment out of the time you spent playing with a yo-yo.

Here at Retail Hero we believe that the humble yo-yo makes for a useful analogy to explain the many facets of a great customer loyalty program. This post is the first in a four-part series in which we'll explore how a yo-yo toy is representative of a how a loyalty program operates. In part one we'll provide an overview of the analogy and how it applies to your customer loyalty program, and...
By Retail Hero on 7/11/2014
While some shoppers love nothing more than digging through boxes and looking for items on cluttered and crowded shelves, most customers will take one look at those retail stores and head in the opposite direction. A good and clean store gives shoppers a great first impression and make them more likely to come back in the future. Designing a fun and interactive space can also build a strong and loyal customer base that will lead to additional future sales.

Make Shoppers Feel More Comfortable When it comes to shopping in retail stores, shoppers want to feel comfortable walking through the space without feeling clothing and merchandise brushing against their butts or rubbing up against them. Retail designers refer to this problem as the 'brushed butt effect', which tends to occur in tightly-packed areas. While it's important to have an interactive space, it's also important to give customers the area that they need to wander through the aisles, look over the racks and examine the merchandise.

An excellent...
By Retail Hero on 7/4/2014
In this modern era, social media is one of the most dominant forms of communication as virtually everyone is connected through Facebook, Twitter, LinkedIn, Instagram and other platforms. With the vast majority of the population carrying an internet-connected mobile device, social networks allow retail businesses a unique opportunity to engage consumers on a more personal level. Let's take a quick look at why engaging your customers – both current and future – via social media networks is critical to the success of your loyalty program.

Going Above and Beyond Loyalty Programs As you already know, retailers face two significant challenges: attracting individuals to enter the shop to make a purchase, and then retaining those customers to ensure they return to the store on a regular basis. A loyalty program is a great first step in ensuring that you build repeat business, as these customers will be encouraged to shop to build points, earn rewards and leverage loyalty discounts. However, once you have these...
By Retail Hero on 6/25/2014
In today's modern world, individuals can shop for anything they need online, from the comfort of their homes. In most major cities, one can have everything from movies and clothing to health products and food delivered right to their doors – sometimes within the same day. As the owner of a brick and mortar store, you need to find a way to compete with those online businesses and get customers through the doors.

Despite the popularity of online shopping, the majority of people still turn to local neighborhood shops for their everyday necessities making customer loyalty critical to your success. Below we'll share a few tactics to help build loyalty and repeat business.

Use a Low Annual Fee While it might seem a little crazy, some businesses have found success in charging their clientele a membership or annual fee in order to receive discounts. GameStop is a retail business that found success through a paid loyalty program. For less than $20 a year, customers received discounts on products and other...
By Retail Hero on 6/20/2014
When it comes to retail, one of the biggest challenges a store owner or manager faces is bringing in business on a consistent basis. You want your regulars to stay loyal, coming back for more again and again. You also want your customer base to expand to introduce new business, and one of the best ways to do this is via the power of referrals.

When satisfied customers spread the word about their positive experience with a particular business, they tend to draw more people in the doors, whether close friends or just those who read a Tweet or Facebook post. Target the power of word of mouth and recommendations through a referral program and you'll really see a difference. More business will be coming to you and your profits will be moving in the upward direction. Let's take a look at referral programs and why they are seen as an investment in your business that will provide excellent returns.

Why Leave It to Chance? Use a Program That Works One of the best ways to build your customer base is by offering...
By Retail Hero on 6/15/2014
The idea of using tablets in retail spaces seemed almost silly just a few years ago, but more and more companies now use tablets as a way to help and support customers. Windows tablets like the Surface are relatively inexpensive but provide a number of benefits for shoppers. Some of the biggest chains in the world now use these devices on the sales floor to help customers faster than a sales clerk could. Though tablets won't be soon replacing cashiers and other workers, these electronic devices do have some amazing benefits which we'll explore below.

Provide Customers with Quick Information Tablets are an excellent way to provide quick information to customers without them having to track down a free employee. Sheraton Hotels & Resorts and several other hotel chains created small kiosks with tablets and other devices in the lobbies of different hotels. Guests can easily check into a room and stop by the front desk just to grab their keys, and they can also use the tablets to find out more about popular...
By Retail Hero on 6/10/2014
In some of the more competitive, high-volume industries, having a loyalty card that customers scan at the register is no longer enough to stay ahead of the competition. With more and more stores developing loyalty programs, even those clients who shop just once or a couple of times a year can use a reward card – thus defeating the purpose of having a loyalty program in the first place. As smartphone use is exploding around the world, many businesses have made the jump to developing iPhone or Android loyalty apps that customers can download directly to their handsets. Let's take a quick look at how having a retail app specific to your store might result in the sales boost that you need to remain competitive.

Customers No Longer Need a Card It takes just a quick look in a wallet to see that many individuals have a massive assortment of cards obtained from restaurants, video stores, grocery stores, clothing stores and other shops. As "out of sight, out of mind" holds true for loyalty cards, it does a business...
By Retail Hero on 6/5/2014
Modern retailers face an increasingly competitive marketplace, thanks to shifting consumer habits and the online retail boom. In order to remain relevant in a changing landscape, retailers must develop an effective marketing strategy and work to build brand loyalty among existing customers. Running a digital coupon campaign is merely one of the many effective resources available to retailers. These campaigns are an effective way to capitalize on the buying power of loyal customers, while simultaneously reaching a larger audience of would-be shoppers without resorting to costly alternatives, such as advertising campaigns.

Creating Digital Coupons Retailers have a myriad of unique options available for their digital coupons. Many companies create coupons that offer limited-time discounts on popular items. Others offer freebies in exchange for an in-store purchase. Coupons should be visually appealing and contain plenty of information about the retailer in question. This will maximize a retailer's opportunities...
By Retail Hero on 5/30/2014
Did you know that more than 60 percent of customers admit that they belong to one of more loyalty programs? Many brands and retail operations now offer customers cards that they can carry with them and scan when checking out in order to earn points that can later be redeemed for merchandise and discounts. Some businesses also implement tiers or reward levels, which gives even better rewards to those customers who spend more. Below we'll take a quick look at a few reasons why you should be offering different reward or incentive tiers to your loyal clientele.

Give the Biggest Rewards to Frequent Shoppers Frequent customers are the lifeblood of the commercial and retail industries. A customer who is excited about a brand will continually shop at the same store and will be quick to share their experience with friends, family and others via social media. Using a tiered system lets you offer the biggest rewards to those who visit most frequently or purchase higher amounts of product. For example, a store might...
By Retail Hero on 5/25/2014
One of the best ways for businesses in the modern world to remain competitive is via a customer loyalty program. While customers see these programs as a path to some benefit, the obvious goal for the business or brand is to encourage repeat business by offering an incentive. The most commonly used loyalty programs let customers take advantage of special rewards available only to members, typically by collecting points that they can later trade in for discounts or free merchandise. Loyalty programs often feature multiple tiers with different benefits and rewards at each level, which makes the system more competitive and encourages greater and greater spending by those who are most loyal to the brand. Let's take a look at a few excellent reasons to offer incentives to your customers to encourage their loyalty – and their repeat business.

Build a Positive Reputation You've likely heard the old adage that states "Any type of advertising is good advertising." Whether you have one shop in a small town or a string of shops spanning multiple cities, it only takes one bad review to watch your profits drop. When a customer is upset over how a retail worker acted or if an individual decides they dislike the high prices in one of your stores, those shoppers will talk to others about their experiences which can cause significant future problems. Implementing a loyalty program will make shoppers excited about collecting points and receiving benefits, which will in turn help to provide a more positive reputation around your business and brand.

By Retail Hero on 5/20/2014
A brand ambassador is an individual who goes above and beyond to spread the word about a specific product or business. Celebrity spokespeople often work for companies and appear in promotional materials advertising businesses and products, but many smaller companies can't afford to pay a celebrity an extravagant amount of money. Anyone with strong people skills and the ability to work with others can serve as an ambassador for your brand. Turning the clients you already work with into ambassadors is as easy as getting those clients excited about your products or services. Let's take a look at how you can turn your customers into cheerleaders for your brand, driving new business and sales.

Give Away Free Gifts Who doesn't love getting something for free? Promotional items are an easy gift to provide to clients that they can pass out to their friends and family, or keep for themselves. For example, items might include shirts, jackets, pens, bags and even small clocks and electronics branded with your company...
By Retail Hero on 5/15/2014
Offering your customers the opportunity to save money is one way of convincing them to purchase from you. However, when it comes to building long-term customer loyalty, you have to do more than that. You have to ensure that your brand is constantly at the top of the customer's mind as one that they trust and one that they want to do business with in the future. Let's have a look at why this is so, and at ways in which you can earn true customer loyalty.

Loyalty Cannot Be Bought As many stores and companies do, you can try to attract customers to buy your product by offering reduced prices. However, that isn't loyalty. If you want your customers to hang around, you have to give them something more than discounts. Just as it is with loyalty in relationships, it requires time and trust to be built. This is why if you want loyalty, you have to invest more than money. You have to somehow create memorable moments that are connected with your brand.

The Road to Loyalty Begins Long Before the First Purchase...
By Retail Hero on 5/10/2014
There are a variety of ways to driving huge traffic to your retail store. One popular promotional trend right now is 'secret' sales. Here's how you can market under the radar, and bring more business through your doors.

Customers Can Cash In by Collecting Points Costumer loyalty programs are a great way to keep your customers coming back to your store. Points systems are a popular and easy way for store owners and customers to track rewards. Everyone likes to feel special, and exclusive offers and promotions are a great way to spread that feeling. Make your loyal customers feel special with some secret savings exclusive to members.

Accelerate Business with Point Multipliers There are various point multipliers that you can use as incentives for customers to shop in your store. Give loyal customers access to rewards with point accelerators. Offer shoppers triple points between certain hours of operation, or hold double point events throughout the year. A happy hour is a great way to get people in to...
By Retail Hero on 5/5/2014
Building brand equity is important. Make an impression this year during your business' busy season with a 'pop up store.' Here are three reasons why this trend is an excellent way to get your brand noticed and boost your brand's value.

Impulse and Instinct: Proper Planning and Positive Positioning Many people are spontaneous shoppers and buy on impulse. A pop up store brings your business to new customers and gives them the opportunity to experience your brand. Good design, charismatic staff and a desirable location create the perfect blend when it comes to pop up stores. Increase brand recognition by positioning your business for success.

Opening a pop up location during the busy season will help reduce risk and increase revenue for your pop up store. If you lack the confidence to pull off a pop up on your own, there are agencies that can help. Pop up stores are not for the faint of heart, however, and do come with risk. Trained professionals can scout out locations, store designs and knowledgeable...
By Retail Hero on 4/30/2014
The millennial generation is the largest generation in America right now. People between the ages of 18 and 35 have huge purchasing power, and represent a key customer base for any business. The millennial generation, however, is much different than any generation that came before them, and building brand loyalty among millennials is not a simple task. Here are a few tips for courting millennials and building brand loyalty among this 86-million-strong portion of the American population.

Don't Embarrass Yourself Thanks to online review sites and social media, word-of-mouth reviews have more reach among millennials than they do with any other generation. If there's something wrong with your loyalty program, millennials will tell not only their family and friends about it, but also anyone else who takes the time to search for information about your business online. For example, Starbucks, a key brand among millennials, got a lot of bad press a few years back for their My Rewards program, which many people saw...
By Retail Hero on 4/25/2014
Getting your customers to come to your retail store and make a purchase can be a difficult task. In an age filled with technology, it is much more tempting to buy online than to invest time in going to a store. However, it is by no means an impossible task. If you change your store's focus from acquisition to engagement, you're bound to get more customers to come to you. Let's have a look at how you can make this happen.

Get a POS-Integrated Customer Loyalty System If you get a loyalty system that's centered around POS, customers will have no choice but to physically show up in the store. A great idea is to have a system that allows customers to use coupon codes they've received through email right from their mobile device. This will remove the need for them to print it out and physically present you with a piece of paper, making things a lot easier for everyone. As a result, they're not only more likely to want to come to the store, but also to sign up for newsletters from you.

Make Your Retail Store...
By Retail Hero on 4/19/2014
Sending out newsletters from time to time is one of the best ways to market to your key customers. In addition, it builds trust, which can easily be converted into customer loyalty. Let's have a look at why email marketing is so amazing.

You Get to Personalize the Emails People like to feel valued and important. This is especially true of customers. If they feel valued by a store, they're much more likely to make their purchases from that store. If they get emails that begin in an impersonalized fashion (such as "Dear sir/madam"), they already feel devalued. However, if you use a loyalty system, it will plug in the customer's name as they have given it to you. This will make your customers feel as if the email was written especially for them, as opposed to something that was mass-written. Though they probably know the truth, they'll still recognize and appreciate the effort.

Use the Client Data Base to Your Advantage This takes personalized emails even further. The database can be split into categories....
By Retail Hero on 4/15/2014
If convincing people to purchase products from you is difficult, getting those customers to come back for more is even more difficult. One of the approaches retail stores use to improve customer retention is to give out promotions and discounts. This method can be efficient, as it brings back old customers while at the same time attracting new ones. However, this technique can only go so far. Sometimes, it doesn't truly make customers loyal as much as it encourages 'habitual deal seekers' to visit your store. Let's have a look at what you can do to improve customer retention while saving yourself from attracting too many habitual deal seekers.

1) Watch What Happens at the Till A lot of people think that when a customer has made the purchase, their job is done. This is simply a misconception. If you want loyal customers, the end of their experience should be great. Using POS-driven marketing is a brilliant idea if you want to make your customers happy. Firstly, make sure the POS system is an efficient one....
By Retail Hero on 4/10/2014
Customer loyalty programs are a great way turn one-time shoppers into returning customers. Engaging the family members of already loyal customers is an effective way of driving business. Here are some reasons why customer loyalty programs benefit from extended families, and the business they generate.

Word of Mouth Advertising Most business owners know the importance of word of mouth advertising. Happy loyal customers can become unpaid brand ambassadors, singing the praises of your business. This effective marketing strategy costs zero advertising dollars, and can bring new customers to your company. As families are often closely connected, it makes sense that a portion of the people being told about your business would be the family members of already loyal customers.

Raising Your Referral Rates Referral programs are a popular marketing technique that have a strong track record of success. When loyal customers refer new business they are rewarded with points, discounts or other benefits. These programs...
By Retail Hero on 4/5/2014
Coupons are back, and are rising in popularity. More shoppers are saving money by cashing in coupons and visiting stores that offer them. Coupons are being retained and redeemed more often, and hold great potential for store owners. Here are three ways you can use coupons to encourage foot traffic and customer retention.

Offering Coupons for Future Purchases Give customers a reason to return by giving them a coupon at the time of transaction. These coupons should be applicable only for future purchases, and should expire in a relatively short period of time. This is a great way to increase customer retention, as it gives customers an incentive to come back before too long. The shopper has already bought from you once, and is familiar with your products and/or services. A satisfied customer can be a one time customer, but a valuable coupon might help convince them to become a returning customer as well.

Bonus Coupons for Loyal Customers A customer loyalty program is a great place to incorporate coupon...
By Retail Hero on 4/1/2014
One of the best ways to increase your sales is by increasing customer loyalty. Why? Because loyal customers keep coming back over and over again. One of the benefits of this is that you don't have to work as hard at getting new ones (though you should never stop looking for potential customers). However, maintaining loyalty also involves some effort. If done correctly, it can be very efficient. One of the best approaches is personalizing the shopping experience. Let's have a look at how you can do just that.

Take Advantage of the Moment Your Customers Make a Purchase You might be tempted to think, "Well, if they bought something, my job is done." That's not correct. Maintaining or creating customer loyalty can happen at the checkout counter. Make sure your POS system is exemplary. Something that freezes, causing customers to wait, won't do. However, you can go beyond just a POS system that works properly. Ask your customer for their details, and sign them up for email newsletters. Set up the system so that...
By Retail Hero on 3/25/2014
Making improvements to how your business operates from day to day becomes a million times easier when you have a detailed customer database at your fingertips. The data that it contains can be used in a variety of different ways to either directly reach out to customers, or to alter a specific aspect of your business in order to better serve your customers' needs. There really is no limit to what that sort of big data can do, in tandem with Dynamic RMS, to increase overall customer loyalty. Here are a few of the best ways you can put your customer database to work for you once you've managed to fill it with information.

Customized Email Marketing Campaigns for Your Customers A great way to take advantage of all that data is to use it to form the basis of a customized email marketing campaign targeted toward your most active and loyal customers. Your database will provide the essential information required for doing this the right way by sending customers only the most relevant product updates and features....
By Retail Hero on 3/20/2014
Customer loyalty generally all boils down to one thing: trust. If a customer can trust you, then he or she is more likely to purchase from you again, once the need arises. You might be wondering how to build that trust. Aside from providing excellent service, offering a customer loyalty program is one of the best things you can do. You don't have to worry about this type of program taking up a lot of your resources, as it can easily be managed through Dynamic RMS. Let's take a look at your options for creating a great loyalty program.

Start Simple: Give Them Points to Collect If you feel overwhelmed about the idea of a loyalty program, then take a step back and have a look at the easiest strategy. You can offer your customers collectible points. Here you have a few options to choose from. Depending on your particular type of business, some points programs might work better than others. You could, for example, allow your customers to gather points according to the amount they spend. Alternatively, you could...
By Retail Hero on 3/15/2014
One of the best and most popular ways for businesses to retain customer loyalty is through the vaunted loyalty program. An institution in retailer circles, the loyalty program has been devised to demonstrate appreciation to a brand's customers. The success of any good loyalty program is determined by its value, as in how valuable the rewards and perks for customers are. Your efforts in Dynamic RMS can only go so far, but without a well-functioning loyalty program, you may have trouble retaining your all-important customers. Here are some of the most effective loyalty programs out there.

My Starbucks Rewards Can't Be Beat People already enjoy their coffee, so Starbucks naturally takes this innate enjoyment of caffeine and sweetens the deal to unbeatable proportions. Customers are able to earn stars by paying with their registered cards; after just 12 earned stars, customers are able to buy any food or drink item they want (provided they have a gold card and not just a regular one). This program rewards customers...
By Retail Hero on 3/10/2014
While we all know that there's no such thing as a free lunch, loyalty programs such as the humble punch card have created loyal customers out of hungry lunchtime walk-ins for years. Customers know that they have to spend money to save money at a business, but knowing that a business is willing to give back in the form of discounts, giveaways or loyalty program points is generally all it takes to make a customer want to come back to your business. If you're thinking of creating a loyalty program for your business, you need to consider which type of loyalty program suits your business best - your average sandwich and coffee shop isn't going to want the same loyalty program as the nearby auto repair shop. Will a discount on every purchase suit your average customer? Does your everyday customer want a giveaway? Or will points towards free items entice them to come back? Let's review these three customer loyalty program ideas and how they can help your business.

Discounts - Will Half Off Keep Them Coming Back?...
By Retail Hero on 3/1/2014
Social media was started with person-to-person contact in mind, but over the years, businesses have found themselves on every platform created and found ways to make the medium work for them. Social media helps businesses find new customers and showcase new items for sale, and it helps customers get in touch with the business and other customers directly and quickly. Even small retail businesses are reaping the rewards of having a Facebook, Twitter, YouTube or Google+ account online - and now, visual social media giant Pinterest is proving a profitable choice for retailers wanting more people to see what they have to offer online. Here’s how you can use Pinterest to effectively market your retail brand in a way that gets results.

If we look from that perspective, it will become obvious that an eCommerce store is a must for any brick-and-mortar retailer. Even if it doesn’t make much money, it is and incredible marketing tool. But it could also make money – as it does for many traditional retailers, even the smallest ones. But once you have an eCommerce store, your natural next step is to the social media.

By Retail Hero on 2/25/2014
While the popularity of online shopping continues to grow, many brick and mortar stores are adopting digital technologies in order to enhance their customer experience. By using similar technologies to those that ecommerce businesses use, more traditional retailers are finding ways to keep up with, and even outpace, their online-only counterparts. Here are some innovative ways that stores are using high-tech tools to create an awesome customer experience.

What Happens (or Doesn't Happen) at the Till For most retailers today, the POS terminal has become much more than a computerized cash register. Each customer transaction gives you the opportunity to collect valuable information and, in the world of data driven marketing, information is key. If you're not collecting information such as emails and home addresses, mobile phone numbers, buying habits, and so on, you're missing out on a huge amount of useful data.

Using Technology to Keep Customers Engaged Beyond the Initial Purchase Now that you've collected...