Reward Loyal Clients and Attract New Ones with a Digital Coupon Campaign

Jun 5

Written by:
6/5/2014  RssIcon

Modern retailers face an increasingly competitive marketplace, thanks to shifting consumer habits and the online retail boom. In order to remain relevant in a changing landscape, retailers must develop an effective marketing strategy and work to build brand loyalty among existing customers. Running a digital coupon campaign is merely one of the many effective resources available to retailers. These campaigns are an effective way to capitalize on the buying power of loyal customers, while simultaneously reaching a larger audience of would-be shoppers without resorting to costly alternatives, such as advertising campaigns.

Creating Digital Coupons

Retailers have a myriad of unique options available for their digital coupons. Many companies create coupons that offer limited-time discounts on popular items. Others offer freebies in exchange for an in-store purchase. Coupons should be visually appealing and contain plenty of information about the retailer in question. This will maximize a retailer's opportunities for building a stronger customer base and contribute to additional sales.

Interacting with Customers Online

Digital coupons can be distributed in many ways. Social media networks are easily one of the most popular tools available to small business owners and independent retailers. Building a social media presence requires relatively little up-front investment, but the potential results generated via these networks has far-reaching implications for retailers. Digital coupons exchanged via social media can travel quickly, as customers share these coupons with their friends and family online.

Measuring the Results of a Coupon Campaign

As opposed to traditional coupons that are difficult to trace, digital coupons can easily be tracked by marketing teams. Purchases made using the coupon, the number of times it has been shared, and additional metrics including information about traffic sources form a pool of invaluable tracking data. Using these metrics, marketers can launch additional campaigns, alter existing approaches, and work to strengthen their overall marketing approach.

Rewarding Customers for Shopping

Launching digital coupon campaigns not only drives customers to stores, but it rewards those clients who already interact with the brand in question. Customers who feel appreciated by the companies they frequent are much more likely to make future sales, as well as share their experience with others. By investing in this core customer group, any retailer can work towards a stable long-term future, and benefit from the fervent proselytizing of satisfied customers.

As consumers are bombarded with marketing campaigns from companies of all sizes, smaller retailers must work on retaining customers in whatever way possible. A digital coupon campaign is a smart solution that often generates the desired results. By carefully weighing coupon options, crafting a savvy marketing plan, and continually investing in the development of future campaigns, any retailer can strengthen their business model and keep their company afloat.

Copyright ©2014 Retail Hero


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